The Pay TV reality check

As we enter 2022, it’s time to take stock of the business of delivering video content to consumers.  Consumers have more options than ever to enjoy video content. Media companies, of all sizes, are investing billions of dollars in content production. More devices are being used to view content. The number streaming subscriptions continues to rise. However, despite widely reported cord cutting traditional Pay TV services are far from dead.

  • Digital Pay TV in Eastern Europe is growing.  The number of digital subscribers in 2010 was 25.5M with the number of subscribers projected to grow to 78M by 2023. (source: Statista)
  • The number of Pay TV subscribers in Latin America is projected to reach 65M by 2026.. (source: Statista)
  • While the number of households subscribing to Pay TV, In the U.S., is shrinking there will still be ~ 60M subscribers by 2024. (source: MoffettNathanson)

The reality is that perceived value is driving the consumer’s adoption or rejection of video service providers.

Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.

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