Unpacking the psychology of successful content recommendations

Do you have a friend or family member whose taste in movies is just like yours, and if they recommend a show, you know you’re going to love it? Conversely, have you got another friend who is always urging you to watch their new favorite TV show, but you’ve learned from painful experience that if they love a show then it’s 99% certain to bore you to tears? It’s human nature to apply a whole load of our own experience and assumptions to any third-party recommendation. Those made by streaming services are no exception. 

Personalized recommendations can be a powerful driver of content engagement—some of our customers have seen a 300% improvement in conversion from personalized rails. The use of personalization is also on the increase.

Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.

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