What is the metaverse?
Contrary to what Facebook (now Meta) may have you believe, they don’t own the metaverse. In fact, the concept is more than 20 years old. (Older than Facebook/Meta itself.) The true metaverse is shorthand for a fully virtual environment where you can do everything possible in the physical one, but without ever leaving your home. In practice, what we’re likely to get is more like the rigs depicted on Ready Player One than the Holodeck in Star Trek. But that’s still very alluring to consumers and businesses alike. Being fully virtual, it’s creating a new layer of consumable goods and marketing data insight that brands have never seen before. But the technology is still fledgling and until we have complete haptic environments in our homes, it won’t overtake other forms of consumption (yet).
What does the metaverse have to do with IoT?
The key features that constitute the metaverse are that it’s physical and digital simultaneously; it is always on and in real synchronous time.
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