What brands need to know: Social marketing in 2023

Search and display advertising aren’t the only parts of the marketing landscape that have changed over the past three years. As various social platforms have waxed and waned and mechanics and dynamics have shifted, brands are making new choices about where to invest and what to expect from those investments.

“Facebook and Instagram are still some of the top advertising channels with high conversion that we recommend to nearly everyone” Taylor Carpenter, vice president of advertising at Blue Wheel, told me. He said, his agency drives more than $1 billion in e-commerce revenue across Amazon, Target, Walmart, and others.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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