What brands need to know: Social marketing in 2023

The holiday season, while an exciting time for sales, can also bring significant stress for small business owners. These final months of the year often determine overall success, making the holiday rush crucial for generating revenue.

In 2024, consumer shopping habits are evolving, with a significant shift towards purchasing directly through social media platforms. A recent study indicates that 47% of U.S. shoppers have made purchases via social media, and platforms like

Retailers face a complex holiday shopping season this year, with fewer weekends, the effects of a looming election, and unpredictable consumer behaviour. Despite these challenges, there are key trends they should focus on to drive sales

The grocery shopping sector has faced notable challenges throughout 2024, largely due to the economic uncertainties that continue to impact households. As inflation rates have remained inconsistent, consumers are managing their budgets more cautiously, prioritising savings

Halloween has become a lucrative season for retailers, with shops eager to cash in on the festivities even earlier each year. What was once a children-focused event, marked by homemade costumes and simple decorations, is now

Retail sales saw a 3% year-over-year increase in September, driven by a strong 7.6% growth in e-commerce, according to data released by the U.S. Department of Commerce. This performance has once again confounded analysts, as U.S.

Retailers can no longer view digital transformation as an optional luxury; it’s become essential for staying competitive and keeping customers engaged. As technology continues to evolve, spending on digital solutions is rising rapidly. In 2023, global

Cyber Monday is no longer the dominant shopping day for U.S. consumers, based on research from Bain. Recent data shows that Cyber Monday hasn’t made the top 10 holiday sales days since 2019, when it ranked