Which devices and Smart TVs apps do I target to reach the most users with my OTT service?

24i developer Matthijs Langendijk examines the optimal device and app strategy for achieving maximum reach with your OTT service. What’s the bare minimum of devices you must target? Where should you go next to get the best return on your investment? Which Smart TV apps should you build? Should your strategy differ based on your geographic location?

It’s probably the question our team gets asked most often when they’re talking to any customer, from the largest Pay TV operator to the smallest niche OTT player: Which devices should I prioritize if I want to reach the most users with my OTT app? Which streaming devices? If I’m building Smart TV apps, which brands are most popular? It’s an excellent question, but there’s no single right answer. 

Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.

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