Over the past few weeks, I’ve outlined a series of modern personalization methodologies that streaming service providers can use to improve content engagement within their consumer applications. These have included:
- Combining editorial selection with data science
- Considering the psychology of your personalization messaging
- Making the most of post-play moments
- Optimizing metadata to improve content-to-content matching
It would be a mistake, however, to think that personalized recommendations can only be used to increase the volume and range of content that viewers watch once they get to your applications.
Aferian plc (LON:AFRN) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Aferian continuously innovates to help customers deliver modern video experiences.