Mark Zuckerberg raised eyebrows in 2012 when he said Facebook, from that point forward, would be a mobile-first company.
Zuckerberg’s reasons for the new direction were clear at the time: Consumers were using smartphones more than desktop computers; they were spending an incredible amount of time on said mobile devices; and Facebook thought it could have better advertising success on mobile and make more money.
Five years later, Facebook touts 1.7 billion active monthly mobile users, according to its latest earnings statement.