If you’ve been working in the industry for long enough, you are likely to have heard about Rich Communications Services – more commonly known as RCS messaging – at some point. Beyond that, knowledge varies depending on who you speak to. At the very least, I hope you know that RCS is the protocol set to replace the short message service, which we know as SMS. If not, now you know.
The protocol, which transforms messaging into a more interactive experience featuring high-resolution images, videos, audio, first surfaced way back in 2007 when a group of industry promoters formed the Rich Communication Suite industry initiative. A year later, the project found a home at the GSM Association and an RCS steering committee was established. Long story short, the above developments eventually led to the RCS protocol initially being released in 2012.
Gresham House Strategic PLC (LON:GHS) has a 42.1% ownership of IMImobile, correct as of 31 January 2018 month end NAV announcement, released 1 February 2018.
