Mobile interactions now play a dominant role across customer journeys, with mobile marketing platforms enabling marketing leaders to optimise engagements at any touchpoint.
For the first time, Gartner has released a report evaluating 15 vendors in a Magic Quadrant for Mobile Marketing Platforms.
IMImobile has been recognised as a specialist vendor that provides mobile-first capabilities in the enterprise marketing technology stack for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy.
Gresham House Strategic PLC (LON:GHS) has a 42.1% ownership of IMImobile, correct as of 31 January 2018 month end NAV announcement, released 1 February 2018.