Millennials are still, and will continue to be, the center of disposable income, and as such, the primary concern of retailers the world over. Much has been made over the shopping habits of millennials, and their increasing—some might say unique—focus on mobile devices and online shopping. A new report suggests that one big move is focusing on millennials and debit cards to drive more interest and more engagement.
One particular point where this is showing up is at the gas station. Almost completely resistant to online shopping—Amazon will start delivering gas for cars about 20 minutes after the sun freezes—finding a way to connect to the online-heavy millennial market was a bit of a challenge for gas vendors. Yet a study noted that millennials—especially high-income millennials—would be more willing to visit gas stations that not only offer an app, but also offer “convenience, loyalty and savings.”
Mi-Pay Group PLC (LON:MPAY) engages in assessing, managing, and mitigating fraud risks in the cardholder-not-present payment solutions market in the United Kingdom, Ireland, rest of Europe, and internationally. It provides an outsourced secure payment services platform for instant top up and digital content services primarily in the mobile sector.
