Live shopping is one of the most exciting retail experiences in a long time. As shoppers become increasingly eager to buy via live shopping on social platforms such as Instagram and TikTok, retailers face new challenges: How to capture the shoppers’ attention on social media when the urge to buy hits? How can retailers create seamlessly interactive and immersive experiences that prompt consumers to hit the “buy button” during the live stream?
While retailers see the opportunity to pounce on this new trend, the hurdles they face are immense:
- Connecting social commerce touchpoints like TikTok and Instagram, as well as built-in chat, video and voice functions, to commerce experiences is a must for seamless omnichannel experiences. Still, it’s not always easy to deploy new features and channels in their current commerce platform.
itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.
