What to expect in 2024: Challenges and opportunities for retailers

What’s in store in 2024? 

That’s what retailers (and consumers) are asking as they are catapulted into a new year. Many challenges of the early days of the pandemic have settled — inventories have leveled off and people are shopping both in-stores and online.

However there may be trouble on the horizon. A number of large, household name retailers are standing on the edge of bankruptcy. Some direct-to-consumer companies, once seen as disruptors in the industry, are heading on the same path as macroeconomic pressures intensify and capital gets harder to find.

The consumer is still wrestling with the impact of inflation and credit card delinquencies are rising.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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