Innovations in customer engagement and personalisation

With a more positive economic outlook for retailers, companies are turning toward new ways to engage and connect with customers. Learn more about the latest Q1 retail trends, from connecting innovatively in the digital age and reimagining self-checkouts to leveraging GenAI for personalization.

As we move into 2024, the outlook appears more positive for retailers: 2023 holiday season spending was strong, driving a 3.8% rise in sales, with record online shopping over Thanksgiving weekend. Discount shopping continued to be a strong driver of sales with more and more customers focusing on bargain hunting and experiences rather than luxury spending. The combination of shifting consumer shopping trends and an evolving economic climate raises the question—how can retailers effectively connect with consumers when they must fight for every dollar? 

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors. Itim adds retail value by helping multi-channel retailers optimise their business and their stores to improve financial performance and compete more effectively with the “Amazons”.

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