Nudge Theory: A concept in behavioural science, political theory and behavioural economics which proposes positive reinforcement and indirect suggestions as ways to influence the behaviour and decision making of groups or individuals
The popularity of Nudge Theory over the last ten years has seen it applied to areas as diverse as transport, sport, and consumer behaviour. In our experience, the fundamental applications of Nudge Theory, and the realities of chairing a board, have much in common. The principle of Board Dynamics is itself well developed. Due to the limited number of meetings and occupancy being based on experience and insight, most board management is under the radar and at the level of nudging. Put simply, management happens indirectly through suggesting, shaping, lobbying, influencing, persuading etc.
So can you really give a board ‘a nudge’? Based on our experience you can.
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