Accrol announced that it has entered an agreement with one of the world’s largest consumer goods companies, Unilever plc, to exclusively produce and sell a kitchen towel product under its Lifebuoy brand.
Lifebuoy is the third most-chosen FMCG brand globally, being picked by consumers more than a billion times a year. With over 70% brand awareness amongst consumers in the UK, the Lifebuoy kitchen towel product expands Accrol’s offering to include those consumers who prefer to buy global brands but are seeking best-value.
The Lifebuoy range includes two of the top four selling SKUs in the UK’s major retailers and the addition of a kitchen towel product will enhance the household product offering for Unilever.
Accrol Group Holdings plc (LON:ACRL) is the UK’s leading independent tissue converter, producing toilet tissue, kitchen towel, facial tissue and biodegradable wet wipes. The UK soft tissue market is worth £1.6bn with private label products comprising circa 50%. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year.