Political uncertainty and trade tensions, an increasing pressure on sustainability and carbon emissions, and a general unease about the weakness of the global economy were some of the headlines emanating from the World Economic Forum (WEF) at Davos.
CEO confidence in their own company’s success is taken as a leading indicator of wider economic growth. Looking at PWC’s CEO survey over the past ten years, there is evidently a strong correlation between CEO confidence in their own business success in the year ahead and actual global GDP growth. The worrying statistic is that the 2019 survey reports a 12% decline in the net balance of CEO confidence from last year.
The question is, how can we foster greater confidence?