Fighter, warrior, hero are some of the terms that you might see used to describe people with cancer.
But according to a new survey, for some with the illness the words are seen as inappropriate rather than uplifting.
The UK poll by Macmillan Cancer Support of 2,000 people who have or had cancer found “cancer-stricken” and “victim” were also among the least-liked terms.
The charity said it showed how “divisive” simple descriptions of cancer can be.
Oxford Biodynamics PLC (LON:OBD) was spun out from Oxford University in June 2007 with the aim of translating fundamental scientific advances into a commercialised platform technology and a new generation of biomarkers for cancer and other diseases including ALS.