CentralNic Group acquires Adrenalads LLC for a consideration of USD 2.35m in cash

CentralNic Group PLC (LON:CNIC), the global internet company that derives recurring revenue from privacy-safe, AI-based customer journeys that help online consumers make informed choices, has delightedly announced it has acquired Adrenalads LLC for a consideration of USD 2.35m in cash.

About Adrenalads

Located in Los Angeles, California, Adrenalads stands as a premium source of tier-1 search and direct navigation traffic, catering specifically to ecommerce platforms. As at 31 December 2022, Adrenalads reported:

·    Unaudited revenue of USD 2.7m

·    Unaudited gross profit of USD 1.1m

·    Unaudited Adjusted EBITDA of USD 0.7m

The Acquisition will be immediately earnings accretive.

Integration with Zeropark

Zeropark, the Commerce Media offering of CentralNic, and Adrenalads share a rich history of collaboration.  The combination of expertise from media-buying and supply management side will provide improved return on investment for both companies. The acquisition aims to seamlessly integrate Adrenalads into the Zeropark ecosystem. This move is anticipated to:

·    Strengthen Zeropark’s ties with ecommerce stakeholders;

·    Improve efficiency of internal media-buying processes;

·    Open new supply channels for Zeropark; and

·    Establish a presence in the strategic Pacific Time zone.

Michael Riedl, CEO of CentralNic Group, commented “Intensifying our engagement with consumers lies at the heart of Zeropark’s Commerce Media strategy. With the inclusion of Adrenalads, we aim to amplify Zeropark’s value to our partners – advertisers, publishers, and most importantly, to the consumers. The acquisition delivers on our commitment to acquiring immediately accretive quality businesses.

CentralNic’s continued strong operating cash generation, supported by high cash reserves and committed credit facilities, continues to fund such bolt-on acquisitions, as indicated in our capital allocation policy. The Company is fully funded to execute its strategy to simultaneously invest in the future and return cash to shareholders.”

CentralNic (LON: CNIC) is a leading global internet solutions company that operates in two highly attractive markets: high-growth digital advertising (Online Marketing segment) and domain name management solutions (Online Presence segment). The company’s Online Marketing segment creates privacy-safe and AI-generated online consumer journeys that convert general interest online media users into confident high conviction consumers through advertorial and review websites. The Online Presence segment is a critical constituent of the global online presence and productivity tool ecosystem, where CentralNic serves as the primary distribution channel for a wide range of digital products. The company’s high-quality earnings come from subscription recurring revenues in the Online Presence segment and revenue share on rolling utility-style contracts in the Online Marketing segment.

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