Internet specialist CentralNic announced the acquisition of Los Angeles-based Adrenalads on Friday, for cash consideration of $2.35m.
The AIM-traded company said the acquisition was aimed at bolstering its media-buying arm Zeropark, and improving its overall efficiencies and market presence, particularly in the ecommerce sector.
It said Adrenalads specialises in tier-1 search and direct navigation traffic for e-commerce platforms.
The company reported unaudited revenue of $2.7m, a gross profit of $1.1m, and adjusted EBITDA of $0.7m as at 31 December last year.
CentralNic Group Plc (LON:CNIC) is one of the world’s leading providers of internet infrastructure services. The company provide tools for those who wish to go beyond consuming internet content. CentralNic’s services are designed for those who seek to contribute, to communicate, to build, to promote and to earn online.