As we enter a new decade, Customer Experience (CX) will continue to reign supreme. It has firmly entrenched itself as a source of competitive advantage that the majority of companies are prioritizing. Walker Information’s 2017 prediction that CX will overtake price and product as THE key brand differentiator is the reality for consumer-facing companies across all industries operate in.
Every interaction, process, and service that defines CX is being powered and supported by ever-evolving digital technology. The CX technology landscape is moving at such a rapid pace that what’s emerging and innovative today will be mainstream tomorrow. The change is so swift that companies are struggling to keep up. Research has shown that almost all CIOs feel under pressure to deliver on the expectations of their business and its customers when it comes to CX, with legacy technology, fragmentation of systems and lack of end-to-end automation being key challenges to overcome.
IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.
