Quadrise has developed an innovative and disruptive technology solution to create value from the bottom of the crude oil barrel. Explaining the company’s ground-breaking complex technology in a simplified manner to all stakeholders, as well as reinforcing the MSAR sub-brand was essential. This was achieved by producing a concise and engaging animated film.
It was imperative that bioMSAR was positioned as an alternative to traditional fuel oil – a cleaner fuel that reduces greenhouse emissions up to 20%. Core to the success of the launch was creating the bioMSAR product brand. A brand that has to adhere to the corporate identity whilst maintaining and communicating the core product values.
Quadrise Fuels International plc (LON:QFI) is the global innovator and licensor of disruptive heavy oil technology that produces MSAR® fuel. The Quadrise team is a unique combination of energy sector experts and fuel specialists that were instrumental in the prior commercialisation of 60 million tons of Orimulsion® fuel worldwide.