Golden Matrix Group expands with AI-driven gaming innovation

Golden Matrix Group (GMGI) is rapidly transforming the online gaming landscape, integrating AI technology, expanding into high-growth markets, and driving profitability across multiple gaming verticals. In a recent interview with Barchart’s Katie Perry, CEO Brian Goodman and Meridianbet CEO Zoran Milošević shared insights into the company’s strategic direction and ambitious growth plans.

GMGI operates a diverse portfolio spanning online sportsbooks, casinos, retail betting, and raffle ticket businesses. This comprehensive approach ensures a strong revenue stream across both Business-to-Consumer (B2C) and Business-to-Business (B2B) segments. Goodman highlighted the company’s broad market presence, while Milošević explained Meridianbet’s strategic shift towards the high-margin B2C segment. However, B2B remains instrumental in entering new markets, providing a foundation for future growth.

With online gaming now contributing 65-70% of GMGI’s revenues, the industry’s rapid digital evolution is shaping its future. Online casinos have outpaced sports betting in popularity, driven by younger players who prefer engaging, gamified experiences. To capitalise on this trend, GMGI has introduced innovative features such as virtual stores, bonuses, and personalised gameplay elements, mirroring the mechanics of popular video games. Milošević emphasised that these enhancements cater to modern gamers’ expectations and reinforce customer engagement.

GMGI’s financial performance underscores its strong market position. A robust balance sheet, over $38 million in cash, and minimal debt have positioned the company for sustained expansion. The company projects over $150 million in revenue for 2024, reflecting a remarkable 61% year-over-year increase. Goodman underscored the company’s prudent approach to acquisitions, ensuring that any new additions to the portfolio align with its profitability standards.

Geographical expansion remains a key pillar of GMGI’s strategy. Recent licensing approvals in Brazil and Peru mark significant steps into the lucrative Latin American market, with Brazil standing out as one of the world’s largest gaming economies. The company is actively pursuing further growth opportunities across new regions, leveraging its established brand presence and technological expertise.

Artificial intelligence is revolutionising the gaming sector, and GMGI has been at the forefront of this transformation. Having developed AI-ready software for over five years, the company seamlessly integrates AI-driven tools to enhance customer engagement. These include AI-powered chatbots for support, personalised recommendation engines for bettors, and dynamic pricing algorithms that tailor odds based on user preferences. Milošević affirmed that AI is now a fundamental component of modern gaming operations, driving efficiency and optimising user experiences.

Looking ahead, GMGI’s leadership remains confident in the company’s long-term growth trajectory. With continuous innovation, financial strength, and a strategic expansion roadmap, GMGI presents a compelling opportunity for investors seeking exposure to the fast-growing global gaming industry.

Golden Matrix Group, Inc. (Nasdaq:GMGI) positions itself as a leader in the iGaming technology space, offering casino, sportsbook, and competition products and combining cutting-edge solutions with a strong portfolio of partnerships to drive growth and innovation in the digital gaming market.

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