MeridianBet has gained a significant edge in the African gaming sector, securing approval from the Lagos State Lotteries and Gaming Authority to launch its B2B operations in Nigeria. This move not only reinforces its continental presence but also opens doors to one of Africa’s fastest-growing gaming markets through its local entity, Masterlive Network Limited.
With over two decades of African operations behind it, MeridianBet, a subsidiary of Golden Matrix Group, is now poised to capitalise on Nigeria’s thriving gaming ecosystem. The newly granted licence enables the company to provide its advanced B2B services, bolstered by local infrastructure and strategic partnerships.
CEO Zoran Milosevic emphasised that Nigeria represents a pivotal opportunity for the company’s growth across the continent. Highlighting Nigeria’s active player base and expanding market potential, he noted MeridianBet’s commitment to delivering AI-powered betting solutions and region-specific innovations tailored to enhance partner success.
This regulatory win follows a string of strategic expansions for MeridianBet. In recent months, the company became the official sponsor of the Maltese FA Cup, ventured into the Brazilian market via a partnership with Integrity Compliance 360, and its parent company Golden Matrix made a bid to enter the Ontario market. Golden Matrix also posted a substantial Q3 2024 revenue of $41 million, marking an 85% year-on-year increase—a strong signal of momentum behind its global ambitions.
MeridianBet is a leading international gaming brand, offering innovative sports betting and iGaming solutions. It is owned by Golden Matrix Group, a publicly listed company focused on developing and distributing cutting-edge gaming platforms worldwide.
Golden Matrix Group, Inc. (Nasdaq:GMGI) positions itself as a leader in the iGaming technology space, offering casino, sportsbook, and competition products and combining cutting-edge solutions with a strong portfolio of partnerships to drive growth and innovation in the digital gaming market.
