How a Messaging-First Approach can Revolutionise Customer Communications

For everything from ordering a pizza to getting an insurance quote, smartphones are increasingly at the centre of our lives.

Many of us are now used to contacting brands through the same mobile channels we use to chat with friends and family, but the business world is yet to make the most of this messaging revolution. Where you would have a back-and-forth conversation with a friend, some businesses can be painfully slow to respond on mobile channels, while some simply do not reply to messages at all.

IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.

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