How digital messaging channels can help the travel industry navigate COVID-19 challenges and beyond

The COVID-19 crisis has plunged the travel industry into chaos, bringing international and domestic travel to a halt.

Some estimates suggest that the total number of daily international flights fell by 100,000 between January and the end of March. With planes still parked on the tarmac, the airline industry is forecasted to lose more than $200bn.

Alongside the airlines, repercussions are also being felt by travel companies and insurers; the latest announcement that travel giant AirBnB is to lay off 25 per cent of its staff shows that even as countries are easing lockdown restrictions, the global quarantine will have a long-lasting impact.

IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.

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