MImobile SA is pleased to announce the launch of its new commercial messaging service, MiniMailers, a rich media messaging solution that is delivered directly to a consumer’s messaging inbox.
MiniMailershas been successfully trialed with some of South Africa’s largest banks who were impressed with MiniMailer’s functionality, particularly for sending digital bank statements. Similar to Email, MiniMailers messages allow for the use of imagery, rich media and can be personalised for individual customers. The advantage of sending large volumes of customer communications for corporate enterprises through MiniMailers are lower distribution costs, significantly higher open rates and delivery attempts, including delivery reports, far more successful than email. The content delivered through MiniMailers is not reduced to the size of the receiving user’s mobile phone or screen. The content is sent to the user’s mobile messaging inbox where consumers can zoom and enlarge content as if it were a standard email message.
Gresham House Strategic PLC (LON:GHS) has a 42.1% ownership of IMImobile, correct as of 31 January 2018 month end NAV announcement, released 1 February 2018.
