Design and UX
Fusion of interior and exterior: The holistic concept of the VISION AVTR combines the design disciplines interior, exterior and UX on an unprecedented scale. The distinctive inside-out design structure combines inside and outside into an emotional whole and was inspired by several creatures from the movie AVATAR. With its stretched “One Bow” design and organic design language, the VISION AVTR offers a visionary outlook on the design of the future.
Biometric connection: Instead of a conventional steering wheel, the multifunctional control element in the center console allows human and machine to merge. By placing the hand on the control unit, the interior comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing.
Marshall Motor Holdings Plc (LON:MMH), together with its subsidiaries, engages in retailing passenger cars and commercial vehicles in the United Kingdom. It sells new and used vehicles; and provides after sales services, such as servicing, body shop repairs, and parts sales.