Intel wants sensors to help you with your shopping

It’s launching a platform that could upgrade your in-store experience.

As quickly as technology is reinventing your shopping experience, Intel doesn’t think it’s moving quickly enough. The chip giant is launching a Responsive Retail Platform that creates a common set of sensors, software kits and other components for in-store tech. It promises to speed up inventory tracking, provide feedback on buying habits and personalize your shopping. Stores might not have to cobble together separate solutions or make their own — they’d just have to turn to Intel and partners for everything they need.

The company is also backing up its words with cold, hard cash. It’s investing over $100 million into the retail industry over the next 5 years to help get the ball rolling.

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