The largest supermarket chain in the U.S., Kroger Co., is looking to keep up with the ever-quickening technology arms race that has infected the world of grocery over the last few years. Currently sensors and analytics technology to let shelves and products interact with shoppers are being tested in various locations nationwide.
The systems are designed to reach out and ping customers on their mobile devices — and clearly built to focus on personalizing and optimizing the grocery experience for consumers by offering tailored pricing on specific items or using or by helping consumers navigate the store by highlighting products on the customer’s mobile shopping list. Testing began in late 2016 and may expand by the end of this year.
