New research from our sister companies, LEO Learning and Watershed, is now building a comprehensive picture of how L&D executives feel about measuring the business impact of learning. This blog takes a look at the key headlines and how you can start your own measurement efforts to get the most out of our learning analytics.
It’s been a question that’s been around for some time now: how can L&D actually measure the business impact your learning is having in order to prove ROI and other business KPIs? Recently, the rise of analytics tools and specifications such as xAPI have given us some pretty good answers to this question. The answer is essentially: use tools to collect data, then analyse it. Simple, right?
But it seems many in L&D are starting 2018 without measurement at the top of their priorities – despite pressure from the board to measure the business impact of learning. LEO Learning and Watershed’s research notes that there has been a 71% increase in respondents who say they’re feeling pressure to measure the impact of their learning.
So what’s going on?
Make learning analytics a priority
The answer may lie in the fact that the majority of respondents cite ‘competing priorities’ as the main reason why they aren’t getting ahead on their measurement game. So while there is pressure, there are still other things that are squeezing the focus on measurement.
But as Mike Rustici notes in the report, this is a short-sighted approach. To delay now is to leave yourself without benchmark data which you’ll want to measure against further down the line.
The key takeaway from this research, according to the report author, LEO Learning’s Chief Strategy Officer Piers Lea, is: get started now, profit later.
