Since its first instance of social media usage in 2009, Marshall Motor Group has cultivated an engaged audience that now informs and contributes to its content strategy.
With an objective to showcase the company’s people, products and services with in-house content, Marshall has generated more than 1 million engagements (likes/interactions etc.) on Facebook and more than 9m impressions on Twitter. The company achieved this exposure with reported spends of less than £1,000 for graphics and competitions.
Marshall Motor Holdings PLC (LON:MMH) is the 7th largest motor dealer group in the UK. Since 2008, 86 franchises have been added and 36 non-core or loss making operations have left the portfolio.