Mediaworks cleans up with UKs leading independent toilet and kitchen roll producer

Accrol Group has appointed leading marketing agency Mediaworks to transform its digital footprint.

Established in 1993, Accrol Group Holdings PLC supplies products to most major retailers across the UK and more recently introduced a subscription-based and direct-to-consumer brand, Oceans.

The three-year strategic partnership will see Mediaworks focus on digital marketing activity for Oceans delivering business growth through digital PR campaigns, paid performance, conversion rate optimisation and SEO. Oceans products are kind to oceans made in the UK with sustainably sourced Forest Stewardship Council® (FSC®) paper. They’re also completely plastic-free and a donation is made to the Marine Conservation Society to support their fight for a healthier, better protected oceans.

Accrol Group Holdings plc (LON:ACRL) is the UK’s leading independent tissue converter, producing toilet tissue, kitchen towel, facial tissue and biodegradable wet wipes. The UK soft tissue market is worth £1.6bn with private label products comprising circa 50%. Accrol is the leading supplier to the private label market, which is growing at over 8% year on year.

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