In 2017, retail e-commerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year. Mobile payments were a key factor, as m-commerce sales totalled $1.357 trillion, making up 58.9% of digital sales, a large jump in share from 40.2% in 2015 according to , eMarketer estimates.
A majority of first-time digital buyers are now completing transactions via mobile devices, specifically smartphones. And as this audience becomes digitally mature, moving from browsing to buying, their purchase frequency and amount spent online will only increase.
Vipera (LON:VIP) is a cutting edge provider of digital customer engagement solutions for banks and retailers. The innovation partner of choice for the world’s leading banks and retailers.
In 2005 we enabled the first steps taken by banks to provide a smartphone based customer experience. Today Vipera’s proprietary bank-grade platform Motif powers over 4 million banking and payment apps across the globe.