The problem with exponential growth, Recurly CEO Dan Burkhart told Karen Webster in a recent conversation, is that it is hard to actually understand, even when it is going on all around you.
Burkhart will be one of many innovator CEOs on Innovation Project’s The Future Meets The Present Right Now: Can Retail Keep Pace? panel next week in Cambridge when the greatest payments show on Earth kicks off. Burkhart will be joined by Loop Commerce CEO Roy Erez, Harland CDO Joe Bilman, One Match Ventures founder and investor J. Skyler Fernandes and current Proudwork CEO — former Rakuten.com CEO — Fumio Kobayashi to discuss the rapidly resetting world of retail — and what merchants can do other than just “going digital.”
Because, Burkhart point told Webster, going digital is table stakes. Consumers don’t feel you’ve given them much of a benefit by a digital or multichannel option existing — the option itself actually has to be a good one.
“If you as a consumer have alternatives for where you buy whatever the good or service is, you will vote with your feet and go elsewhere. The world right now is that the convenience of the internet will be so competitive and be so immediate an option for any consumer that it will often to win out. For brick-and-mortar retailers right now, you have to have a universal experience that spans the gamut so the consumer can have a choice.”
