As Netflix’s journey to global dominance continues, it is generating more revenue from streaming outside the US than within it for the first time.
Netflix has successfully been producing shows to accelerate the brand perception that are incredibly relevant in their home territories, and the nice windfall is that they get viewed all over the world. To attract a large number of users from India, the company launched its first original Indian series, “Sacred Games” over a week ago and which has already been a great success.
Netflix has even invested in expansive subtitling and dubbing systems to make its international productions available for the widest audience outside each title’s native language.