OptiBiotix Health plc (AIM: OPTI), a Life Sciences business developing products to tackle obesity, high cholesterol and diabetes, has told DirectorsTalk about the appointment of Peter Wennström as a Non-Executive Director of the Company with effect from 1 January 2016. Peter will replace Dr Mark Wyatt in his position as Non-Executive Director of the Company.
Mr Wennström has over 25 years of experience in international brand management and consultancy in nutrition, health and wellness and is regarded as one of the world’s leading experts in functional foods innovation and marketing. He is author of “Four Factors of Success: A Simple Tool to Innovate Healthy Brands” and co-author of The Food & Health Marketing Handbook. He is the founder and owner of The Healthy Marketing Team (“HMT”), an international and multicultural brand strategy consultancy focused on innovation, marketing and branding in food and health. Since its foundation in 2007, HMT has worked on customer projects in around 60 countries worldwide with leading brands such as CocaCola, Pepsi, Danone, Bayer and GSK.
Stephen O’Hara, CEO of OptiBiotix, commented: “Peter’s international experience of marketing and brand management in human health and nutrition brings valuable market insight to OptiBiotix at a key stage in the Company’s development. As the Company’s development programmes progress towards commercialisation, Peter’s understanding of brand positioning and value will help translate product benefits to both consumer and corporates alike. The board of OptiBiotix would like to take this opportunity to thank Mark for his significant contribution to the Company during its early development, and since its admission to AIM in 2014, and wishes him well in his other endeavours.”
