Silver Bullet Data Services Group plc (LON:SBDS), a provider of digital transformation services and products, has announced that it has entered into a further significant agency contract in respect of its ‘4D’ product with Equmedia XL.
Equmedia, based in Madrid, is one of the largest independent media and marketing agency in Spain, managing approximately €200m of media billings annually and servicing more than 150 clients.
4D will now be the preferred partner for Equmedia in relation to contextual solutions, supporting its clients’ migration from the utilisation of third-party cookies to first-party-driven data contextual insights and targeting.
The Equmedia contract enables the 4D product to be utilised across Equmedia’s client base and is a further step in the roll out of 4D across multiple geographies and languages, laying the foundation for further growth in 2022 as the use of third-party cookies continues to diminish within the advertising ecosystem.
Ian James, Chief Executive Officer of Silverbullet, commented:
“Extending 4D into the Spanish market with such a scaled and established agency such as Equmedia is a further endorsement of the strength of the 4D offering. We are delighted with the traction and performance so far and look forward to scaling activities over the course of 2022 across the Equmedia client base.”