Silverbullet partners with advertising technology firm, Silverpush

Silver Bullet Data Services Group plc (LON:SBDS), a provider of digital transformation services and products and owner of 4D, the market leading contextual advertising platform, has announced a new partnership with Silverpush, a global leader in cookieless advertising solutions.

Silverpush is an advertising technology firm providing cookieless AI-Powered hyper-contextual solutions to advertisers with a global presence in 18 offices worldwide.

This partnership is a part of 4D’s ongoing growth strategy of selling both direct to agencies and using partnerships to extend its reach to global advertisers. 4D continues to grow, with significant wins in the US market in the last quarter, as stated in the Q1 trading update.

Through this new partnership with Silverpush, which has added over 20 new salespeople worldwide, 4D is taking further steps to expand and penetrate into new markets in the US, APAC and EU, continuing its momentum and gaining new revenue. Silverpush has already established its position in the advertising industry with its advanced contextual intelligence tools and services, and the strategic partnership with 4D will allow a significant enhanced online video and ‘Connected TV’ (CTV) offering to marketers and agencies worldwide.

Ian James, Chief Executive Officer of Silverbullet, commented:

“As we reach an inflection point in post cookie, privacy first digital marketing, we are delighted to partner with Silverpush. In 4D, we have the world’s leading video contextual platform, and through our partnership with Silverpush we now combine that leading capability with smart scalable global reach. We are thrilled to bring the combined 4D and Silverpush offer to marketers and agencies worldwide.”

Kartik Mehta, COO & CRO at Silverpush, commented:

By joining hands with 4D, Silverpush’s clients and marketing partners will be able to identify brand-appropriate content beyond the usual frameworks and target it contextually with greater precision.”

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