With figures suggesting that there are now 45 million social media users in the UK, representing a staggering two-thirds of the population, it’s no wonder the utility sector is looking for a piece of the action, as companies desperately try to make their brand stand out in a positive way.
Trolling is rife as the number of people turning to public platforms to vent their frustration about utility brands is at an all-time high. Often, things go wrong on social media because it has been siloed away from other communication departments, including marketing and PR, and outsourced or left to a small in-house team.
“From a technology perspective, utility companies need to ensure they can join up social interactions such as a tweet or Facebook wall post with other tools such as CRM and complaint handling systems, so that customer interactions are context aware and meaningful,” adds Aseem Sadana, executive vice president at IMImobile.
Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018. Gresham House Strategic specialises in PIPE, pre-IPO, growth and acquisition, recovery capital investments. The fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.
