Supreme selected as master distributor for vaping brands, ElfBar and Lost Mary

Supreme plc (LON:SUP), a leading manufacturer, supplier, and brand owner of fast-moving consumer products, has announced that in June 2023 it was selected as a master distributor for the UK’s leading vaping brands, ElfBar and Lost Mary.

Management, following initial order volumes, currently expects to generate £25 to £30 million of revenue and around £2 million of incremental Adjusted EBITDA1 for the year ended 31 March 2024 alongside an investment into working capital to support growth.

The Company will supply ElfBar and Lost Mary products to some of the UK’s biggest retailers, including Tesco, Morrisons, One Stop and WHSmith Travel, enabling the Group to develop cross-sell opportunities encompassing the entire Supreme product range.

Supreme’s market-leading presence within the UK vaping market and its extensive distribution network alongside its established compliance, governance and quality control capabilities, provides these brands with a readymade blueprint for their UK distribution strategy going forward.

As also announced today as part of the Group’s FY23 results, the Board now expects trading for the year ended 31 March 2024 to be significantly ahead of current consensus.2

The Company will continue to monitor sales in respect of this opportunity closely and will report its performance separately from Supreme’s existing vaping category.

Sandy Chadha, Chief Executive Officer of Supreme, commented:

“We are delighted to have secured such a sizeable distribution appointment which will allow our business to fully leverage its unique technical, regulatory, compliance and quality assurance capabilities within the vaping sector.

“We have seen a hugely positive response from both established and new retailers who view Supreme as an ideal partner to supply these products across the UK, and I look forward to updating our key stakeholders on our ongoing progress for the remainder of the year.”

1Adjusted EBITDA means operating profit before depreciation, amortisation and Adjusted items (as defined in Note 7 of the financial statements). Adjusted items include share-based payments charge, fair value movements on non-hedge accounted derivatives and non-recurring item.

2Company compiled analyst consensus for the year ending 31 March 2024 prior to the release of this announcement was revenue of £159 million and Adjusted EBITDA1 of £22.6 million.

Click to view all articles for the EPIC:
Or click to view the full company profile:
Facebook
X
LinkedIn
Supreme plc

More articles like this

Supreme plc

Supreme delivers significant growth within vaping activities

Supreme plc (LON:SUP), a leading manufacturer, supplier, and brand owner of fast-moving consumer products, has provided an update ahead of its Annual General Meeting at 8.00 a.m. today. At the meeting, Paul McDonald, Chairman of Supreme, will

Supreme plc

Stop smoking for Stoptober

To help you stop smoking for good this year’s Stoptober campaign is designed to encourage and support you to quit in 28 days from 1 October. The theme is ‘When you stop smoking, good things starts

Supreme plc

Economic boom of the vaping sector

The UK’s vaping sector’s financial impact is palpable. A casual observation of any urban thoroughfare reveals the rapid proliferation of vape shops in recent times. Beyond offering an expansive range of products, these establishments have become

Supreme plc

Exploring vaping as a healthier alternative to smoking

The appeal of vaping Vaping has gained popularity as a smoking alternative, making it an attractive option for those looking to quit smoking. Here are some key aspects that make vaping appealing. Portability Vapes like the Lost

Supreme plc

Supreme AGM to be held on Tuesday 26th September 2023

Supreme plc (LON:SUP), a leading manufacturer, supplier, and brand owner of fast-moving consumer products, has announced that its Annual Report and Accounts for the year ended 31 March 2023 and Notice of 2023 Annual General Meeting

Supreme plc

Vaping could save UK half a billion pounds

The U.K. National Health Service (NHS) could save over GBP500 million ($636.9 million) annually if half of England’s adult smokers switch to vaping, according to a Brunel University London report. “If smokers transitioned to RRPs [reduced-risk products],

Supreme plc

Supreme plc – FY results presentation

Supreme plc (LON:SUP) is Europe’s leading manufacturer, brand owner, licencee and distributor of batteries, lighting, vaping and light fittings. We are also a leading name in sports nutrition, wellness and household products.

Supreme plc

Vaping distribution success for Supreme plc

Supreme has been appointed as a master distributor for the ElfBar and Lost Mary vaping brands in a move set to provide a multimillion-pound boost to the business. The listed company also reported results featuring robust

Supreme plc

UK’s Supreme hits over 1-year high on upbeat outlook

Shares of Supreme Plc SUP.L climb as much as 12.9% to 118p, their highest since July 4, 2022. The manufacturer and supplier of fast-moving consumer products sees FY24 trading to be “significantly ahead” of current consensus, partly helped by a

Supreme plc

Supreme reports record levels of cash generated from operations

Supreme plc (LON:SUP), a leading manufacturer, supplier and brand owner of fast-moving consumer products, has announced its audited final results for the year ended 31 March 2023. Financial highlights ·      Revenue growth of 19%; half of which

Supreme plc

Leading lighting distributor

Supreme is an expert worldwide lighting distributor. Thanks to our exclusive lighting distribution agreements and worldwide brand licenses with Energizer, Eveready and JCB, Supreme is directly responsible for a significant portion of the UK wholesale lighting market. Their award-winning factories help them

Supreme plc

Brand name batteries

Thanks to exclusive agreements with household brands, Supreme is able to supply a variety of wholesale domestic batteries including dry cell, specialist and rechargeable. Their wide range of brands makes Supreme one of Europe’s leading distributors