Vaping distribution success for Supreme plc

Supreme has been appointed as a master distributor for the ElfBar and Lost Mary vaping brands in a move set to provide a multimillion-pound boost to the business. The listed company also reported results featuring robust trading for 2022/23.

The Manchester-based manufacturer, supplier and brand owner of fast-moving consumer products said it currently expects to generate £25 to £30m of revenue from the new distribution deals and about £2m of incremental adjusted EBITDA for the year to 31 March 2024 alongside an investment into working capital to support growth.

Supreme will supply ElfBar and Lost Mary products to some of the UK’s biggest retailers, including Tesco, Morrisons, One Stop and WHSmith Travel, enabling the group to develop cross-sell opportunities encompassing the entire Supreme product range.

Supreme plc (LON:SUP) is Europe’s leading manufacturer, brand owner, licencee and distributor of batteries, lighting, vaping and light fittings. We are also a leading name in sports nutrition, wellness and household products.

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