Colour has always played a pivotal role in the development of new cars. It impacts how the model is perceived not only from the day it is revealed but also years – decades – down the line. Designers are tasked with balancing the need for longevity with the fickle nature of fashion that can quickly see decisions looking out-dated.
With this in mind, keeping on top of trends is vital but so is forecasting what is coming down the line. One of the companies that has been pivotal in leading this research is WGSN, which in tandem with sister company Coloro has been gathering data from across the globe to support designers in any field where colour is important. Spoiler alert: there are quite a few, automotive being one of them.
CT Automotive plc (LON:CTA) designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet. These critical components are managed through an intricate global network of reactive supply chains to arrive JIT (Just in Time) at their respective OEM manufacturing plants.
