The importance of Interior Design in car purchasing and automotive sustainability

One thousand car users of varying income levels in each market responded to questions regarding their car purchasing behavior, understanding of automotive sustainability, and preferences for the automotive interior.

While fuel/power consumption, drive-train technology, running costs, and driving performance remain the dominant decision factors, interior design has been gaining importance in recent years. One out of every two car users in the four main markets will take interior design into account for their next car purchase. With growing electrification and automation, it is expected that the interior will become the main differentiating factor in upcoming years, and its importance in the car purchasing process will further increase. A key finding of the first survey from 2019 showed that car users worldwide highly value cleanliness inside their car. In 2021, this also proved the case, with 64% of car users in Germany placing an emphasis on the cleanliness of their car, trumping intuitive operation (38%), and personalization (46%). A similar trend was seen in China (78%), Japan (72%), and the United States (62%).

CT Automotive plc (LON:CTA) designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet. These critical components are managed through an intricate global network of reactive supply chains to arrive JIT (Just in Time) at their respective OEM manufacturing plants.

Click to view all articles for the EPIC:
Or click to view the full company profile:
Facebook
Twitter
LinkedIn
CT Automotive plc

More articles like this

CT Automotive plc

UK car sales reach 20-year high in February

UK new car sales have surged to their highest level in twenty years this February, marking a significant milestone in the automotive sector. Corporate entities have played a pivotal role in driving this growth, particularly through

CT Automotive plc

Discover the world’s most luxurious car interiors

CT Automotive plc (LON:CTA) designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet. These critical components are managed through an intricate global network of reactive

CT Automotive plc

Upcoming car seat design trends for 2024

We expect design trends for car seat interiors to continue to change as the automotive industry evolves. Car interiors are undergoing a transformation that promises a blend of aesthetics, comfort, and innovation.  In this blog post

CT Automotive plc

The importance of Car Interior Design for safety and luxury

Car interior design refers to the looks and placement of the features inside a vehicle. Car companies have a head interior designer that manages a team of people that follows the head designer’s concept to complete the inside of a

CT Automotive plc

UK commercial vehicle production up 16.8%

UK commercial vehicle (CV) production grew again in November, according to the latest figures published by the Society of Motor Manufacturers and Traders (SMMT). Factories produced 13,253 vans, buses, trucks, coaches and taxis, up 16.8% on