The importance of Interior Design in car purchasing and automotive sustainability

One thousand car users of varying income levels in each market responded to questions regarding their car purchasing behavior, understanding of automotive sustainability, and preferences for the automotive interior.

While fuel/power consumption, drive-train technology, running costs, and driving performance remain the dominant decision factors, interior design has been gaining importance in recent years. One out of every two car users in the four main markets will take interior design into account for their next car purchase. With growing electrification and automation, it is expected that the interior will become the main differentiating factor in upcoming years, and its importance in the car purchasing process will further increase. A key finding of the first survey from 2019 showed that car users worldwide highly value cleanliness inside their car. In 2021, this also proved the case, with 64% of car users in Germany placing an emphasis on the cleanliness of their car, trumping intuitive operation (38%), and personalization (46%). A similar trend was seen in China (78%), Japan (72%), and the United States (62%).

CT Automotive plc (LON:CTA) designs, develops and manufactures automotive interior finishes and complex kinematic assemblies for the most well-known automotive brands on the planet. These critical components are managed through an intricate global network of reactive supply chains to arrive JIT (Just in Time) at their respective OEM manufacturing plants.

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