ZOO Digital Group plc (LON:ZOO), the provider of cloud-based subtitling and digital distribution services for the global entertainment industry, has surpassed a new Company milestone, delivering over 200 million subtitles for the biggest names in the global TV and movie industry. ZOO reached 100 million subtitles 3.5 years after launching its subtitling service; this subsequent 100 million were added in just sixteen months.
Subtitling is a key tenet of the Group’s localisation services for its clients, delivered using ZOO’s innovative cloud technology. The Company provides foreign language subtitling, captioning and dubbing in all languages and distribution formats for clients worldwide, including the six major Hollywood studios, global broadcasters and major online retailers. One subtitle is a phrase of text displayed on screen, either to translate dialogue into another language or as an aid for hearing-impaired viewers, with a typical feature film requiring around 700 such subtitles for each language.
The demand for ZOO’s subtitling service is growing rapidly, driven primarily by the growth in content for sale through digital platforms now widely available from a growing number of “Over-The-Top” (OTT) providers. Processing over 250,000 minutes of subtitles and captions per month, ZOO works on some of the world’s most well-known feature films and TV programs.
Stuart Green, CEO of ZOO Digital, commented, “As the industry continues to evolve, so too does the demand for our solutions. It is now easier for content owners to reach a much wider audience through digital rather than physical products and as a result, content has become commercially available in more and more geographies, driving the need for subtitling into additional languages. We are ideally positioned to service this heightened level of demand through our efficient and secure cloud platforms, which give us the capacity to scale our services efficiently to respond to our clients’ needs of reaching audiences everywhere.”