7 in 10 customers are influenced by a businesses’ green credentials

New data from Time Finance has shed light on the rise of conscious consumerism as it finds 82% of customers believe it is important for businesses to have green credentials, and 70% claim their sustainability commitment influences their decision to buy from them.

As part of its annual Going Green Survey, the new figures from Time Finance highlight the increasing obligation businesses have to their customers and the impact this has on their subsequent investment choices in 2023. 50% of businesses told the alternative finance provider that they plan to invest more time and money into their green strategy this year.

Emphasising the value of investing in green initiatives to remain competitive, the new data shows a marked increase in the perceived importance for businesses operating more sustainably. In January 2022, this was considered a priority for just 45% of respondents, compared to 82% 12 months on.

Time Finance plc (LON:TIME) is an AIM-listed business specialising in the provision or arrangement of funding solutions to UK businesses seeking to access the finance they need to realise their growth plans. Time Finance can fund businesses or arrange funding with their trusted partners through Asset Finance, Invoice Finance, Business Loans, Vehicle Finance or Asset Based Lending.

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