I’ve been pondering the meaning of mobile lately — or, more specifically, what comprises a “mobile experience.” Does it revolve around the device? Is it the user’s location or context? Or, might it even be the service the user is trying to access? Recently, I counted 14 screened devices in my home. In addition, I counted two smart devices in my home that are controlled by voice rather than screens — definitely not the case a few years ago! And, I’m sure that’s just the tip of the iceberg in comparison to where we’ll be 5 or 10 years from now.
Interestingly, as the definition of mobile and the landscape it encompasses has evolved and expanded, consumers have ceased to view certain experiences, extensions, and capabilities as luxuries or nice-to-haves. Now, some of the most sophisticated, relevant, and high-tech mobile experiences are simply expected.