The mobile payment market is getting more congested every day. For banks, it’s the most frequent touchpoint – one that can help (re) establish everyday relevance and drive engagement. How can banks develop their strategy and prioritise the capabilities that will help them remain valuable to their customers?
SapientRazorfish (formerly SapientNitro) and guest speaker Jacob Morgan, senior analyst at Forrester Research, shared their views on the “Building Your Bank’s Mobile Payment Strategy” webinar, hosted by Banking Technology.
“Banking and specifically payments are undergoing rapid change,” explains David Poole of SapientRazorfish’s financial centre of excellence. “Customers expect easier, more real-time, connected and value-added capabilities oriented around their needs.”