To become a truly digital organization, legacy banks and credit unions need to address the core cultural issues of risk aversion, lack of customer centricity, and siloed mindsets according to McKinsey & Company.
By Jim Marous, Co-Publisher of The Financial Brand and Owner/Publisher of the Digital Banking Report
One of the most frequently asked questions in the banking industry is, “What separates the winners from the losers when you evaluate digital competency and innovation success.” Unfortunately, while there is no one single answer, organizations will not reach full potential in their digital transformation efforts without a strong, focused digital culture.
This hurdle is reinforced when we look at the results of a survey done by McKinsey & Company on the most significant self-reported challenges to implementing digital strategies. Cultural and behavior challenges were at the top of the list across all industries.
The top three digital culture impediments are an aversion to risk, presence of functional and departmental silos and the challenge of putting the customer first, according to the study. These three obstacles are not new to the banking industry, and become more costly in the digital age, where the marketplace is more demanding and the speed of change is faster.