More people than ever are using their mobile phones to shop, yet ING research shows that when it comes to paying, they aren’t quite ready to give up on their banks yet. Despite having more providers to choose from, 58% of Europeans prefer to use their own bank for their money services.
One in five Europeans has used another provider to transfer money (to pay for goods or services) in the past 12 months. When it comes to other financial services the majority stick to their own bank. Only 15% have used another provider’s app to make a peer-to-peer payment (for example to split a bill with friends), and even fewer (9%) have gone elsewhere for a loan, according to ING.
Vipera (LON:VIP) is a true pioneer; present at the dawn of mobile banking over a decade ago, enabling the first steps taken by banks to provide a smartphone based customer experience.
Today Vipera’s proprietary bank-grade platform Motif powers over 4 million apps across the globe for the world’s leading banks & retailers, enabling mobile banking, mobile payments and mobile marketing at the frontier of market possibilities.