The J.D. Power 2018 Singapore Retail Banking Satisfaction Study has revealed that mobile banking has overtaken branch banking by 15% during the past 12 months. The study also revealed that the banking sector’s digital transformation remains on course although a number of roadblocks to overcome remain before Singapore can truly be considered a digital and cashless economy.
Chief among these roadblocks is user experience. Among mobile banking customers, 46% indicate having experienced a problem with their mobile banking app, such as long loading times and login problems, which is a higher percentage than the 43% in 2017.
Vipera (LON:VIP) is a true pioneer; present at the dawn of mobile banking over a decade ago, enabling the first steps taken by banks to provide a smartphone based customer experience.
Today Vipera’s proprietary bank-grade platform Motif powers over 4 million apps across the globe for the world’s leading banks & retailers, enabling mobile banking, mobile payments and mobile marketing at the frontier of market possibilities.